Email Marketing Pricing
Plans & pricing
Email marketing pricing: Setup + 1 Automation, Managed Program and Custom Program plans, with each starting price shown and a written quote before custom work begins.
Email Marketing
Email Marketing Plans and Packages
Three email marketing packages, from a one-off setup to a fully managed email newsletter and email campaign program. Starter ranges below. You get a fixed-price quote at the free consultation, in writing, before any work starts — no hourly-billing surprises, no scope creep.
Setup + 1 Automation
from $1,200 (one-off)
The starting point when you want the foundation built properly and intend to run the sending yourself.
- Platform setup or migration
- Branded template system
- One revenue-driving automation (welcome / cart / re-engage)
- Deliverability check included
Managed Program
from $2,500 / month
The full program when the list is a revenue channel and someone has to own it every month.
- Strategy + calendar + cadence
- Broadcast campaigns + automations
- Copy, design, and code
- Monthly reporting tied to revenue
Custom Program
quoted to scope
For high-volume senders, where cadence and approvals need to be written down before the first send.
- Volume and cadence assessment
- Email deliverability safeguards
- Documented approval process
Most engagements are a monthly retainer scoped to volume, automation count, and reporting depth. We routinely start clients on a single project and grow from there — no long-term commitment required. For larger engagements (typically $5,000+) we split into milestone payments. Full pricing.
A price you can approve before the work starts
We review the current setup, recommend the sensible scope, and document what is included. No custom work starts against an unexplained hourly meter.
Pricing questions
Why is setup priced once and a managed programme priced monthly?
Setup is finite: platform configuration or migration, and a branded template system. A managed programme is continuing work, covering strategy, a campaign calendar, and the campaigns and automations that run against it.
What drives the price of a custom programme?
Sending volume and cadence, and the deliverability safeguards those demand. Both are assessed before a figure is quoted, because a high-volume programme needs infrastructure that a small one does not.
Do we have to change email platform?
Not necessarily. The platform you use now is assessed against the programme you want to run, then kept, reconfigured or migrated on that evidence rather than by default.
Need an exact email marketing quote?
Book a free consultation and receive the recommended next step in writing.
Book a Free Consultation